Handling Feedback: Do It the Right Way

Professionals generally consider balancing schedules, deadlines, and priorities are much more important than the much neglected but very imperative resource called ‘feedback’. This effective marketing tool that is much looked down upon can become the greatest asset for a company’s growth and it is worth millions as this feedback depends upon the true quality of the product marketed by the firm. The customers who buy this product will openly and frankly comment on it with an open heart.

Asking for it

Instead of spending time assimilating, assessing and acting upon the information received through feedbacks; reviewing, reevaluating and reorganizing information is very imperative. However people just don’t drop a feedback at your desk. Nothing comes without asking and you have to take the initiative and light the torch and step forward to ask for a feedback. More important is the type of feedback you are looking for. In other words, what you ask and who you ask will affect the quality of the right feedback. Wrong or unfocused questions asked to the wrong person might further lead to conflicts and assimilation of wrong data.

Wrong questions addressed to the wrong person can also give assumptions and gossip. The correctly formulated questions addressed after carefully choosing the right person should also be simple to understand and definite in its goal. The type of feedback needed should be carefully analyzed as to whether it should be general information, personal opinion or a survey or a selected input or an overall consensus.

Analyze and comprehension

Once the feedback is ready, analyze and interpret the data collected very carefully.  See whether the feedback needs further support or reply from your side for initiating a better understanding about you and your project details. Study your way of execution of the task to identify the flaws pointed out in the feedback and address them in time to improve the overall standard.

Usually your partners are similar to you, so do not expect their behavior to change overnight. Rather try to get to work immediately without waiting for a brighter day with a newer sunshine. Personally look into the feedbacks that is received and try to set things right and do not depend or outsource this work to others. Always consult the partners and staff before considering possible changes.

Stay Objective

Keeping in mind your company’s vision and goals, evaluate and assess the feedback with an open heart. Stand in the middle and look at both sides of the coin before formulating the necessary changes. Every feedback may not need a possible change in the company’s policy. Even when changes are needed think twice and execute keeping in mind the company’s long term goals and vision.

First read the feedback, then evaluate and then only start reconsidering. Either choose to modify or just reaffirm the customer for possible changes and correction on your part. Feedbacks are the greatest reality checks which definitely can tell you where you are and where you are headed to. It will show you the true quality of the services offered by you. It will judge the success or failure of a firm.

Thus learning and improving from feedbacks with both positive and negative facts can be a most important barometer to judge you and your business prospects. Initiating the right feedback, assimilating them, and then consideration and consultation with the staff and partners executing changes can be the easiest way to improve the business strategy in the long run.

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