0

Selling Products Effectively

Selling products is not easy, but that’s what every business does. Some fail, some make enough to live, and some become rich. Here, we only want to become rich, so how to do it? Selling products is an art, it requires something more than intelligence and common sense, it requires intuition and vision.

Niches
What keeps most people away from niches is the fact that they are small, they will fade relatively fast, or that as soon as competition starts it’s all over. It’s the wrong mentality and it’s actually quite the opposite. It’s not called a niche for nothing, niche is there to tell you that it is still available to you and profitable. In other words, it’s YOURS. You found it, and now it is your job to dominate it. Forget the competition and forget the size of the niche, it all depends upon you. If it’s too small, make it bigger. If you’re afraid of the competition, don’t even let it start. Niches are controllable with people who have experience and know how to deal with them.

After you just found your niche and developed your product, expand and impose yourself until it’s not called a niche anymore.

Options
This one works great, and it’s so easy even a total beginner can increase their income with this. Look, let’s say you have one product, what can you sell besides your product? Most people will say nothing; and if you want to sell something else, you need another product. But making another product will require you to re-do everything you did for your first product (research market, invest, take risks, spend tons of time, etc…); there’s nothing wrong with all that, and at some point you’ll have to do it, but there’s an easier solution in the meanwhile.

Take the product you have and just add options. It’s really that simple, it doesn’t take more than a few minutes. Sounds too good to be true? Here’s an example. Let’s say your product is an e-book talking about how to sell on eBay with wholesale sources. You are selling a list of 250 quality wholesale sources for $70. For some people, $70 might look like too much just for sources and will be immediately turned off and quit and never to come back again. What if instead, you give them the choice of buying another e-book, but this time with only 100 wholesale sources but for $35? Now $35 is far more appealing than $70, plus the person might think that he wants to sell on eBay only as a part time hobby and 100 sources is more than enough. Bam! You just created yourself a new customer reach in 10 seconds by creating a new e-book by deleting 150 lines.

There’s so much more, like giving away free stuff (costs you $1 or $2 but increases sales by 200-300%), making combinations, or making contests, etc…It’s limited only to your imagination, and it doesn’t take much effort and works wonders, just try it. I did and I didn’t regret it.

Previous post:

Next post: