You have eventually made that decision to get involved in a new business or franchise opportunity. You have also appropriately assessed your professional and personal abilities and are thoroughly convinced about your plan to set up your own business venture. Let’s move onto the tough terrains now! The most demanding part about getting started with a franchise business is selecting one. We are outlining a few important points below to make this task easier for you:

1. Determine Your Choice

The starting step in your search for the best franchise opportunity must be a thorough analysis of the franchise industry from the lowest to the highest levels. If there are a total of 1500 franchise opportunities up for grabs, picking out one can be a daunting task. However, if you adopt an intelligent approach like short-listing only your skill-specific domains, then you stand a better chance of finding an apt franchise partner in no time.

You’d be surprised to know that a maximum number of people who opt for franchise business only pay heed to the monetary gains, instead of looking out for something that interests them This invariably leads to the failure of the franchise business over a period of time of its operation.

2. Scouting for Reliable Franchise Sources

Once you’ve narrowed down your franchise search to an area of your liking, it is now important to perform a good research in a systematic fashion. You must know that specific industry in-and-out and be aware of every aspect like training costs, business overheads, location, human resources, public relations, marketing etc. related to that industry. To make such task easier for you, please refer the list of directories, exhibitions, websites and magazines as follows:

Websites on Franchise

Once online, you’ll find that there are innumerable websites that are dedicated to the Franchise industry. It is quite unlikely that you’ll not find one related to your area of expertise. For example, simply typing the keyword “pizza franchisees” into the Yahoo or Google search engine will throw up top 10 results for the pizza industry. To cut the work short, you can head to the following websites:

International Franchise Association (IFA) / http://www.franchise.org/

Franchise Direct / http://www.franchisedirect.com

Newspapers and Magazines dedicated to the Franchise Industry

To cut down on the tedious work, subscribe to the franchise and business magazines available online or on the bookshelves in the retail outlets. Also, make it a point to regularly read the Financial Times’ business supplements and the important sections of the other relevant newspapers. A lot of magazines can be accessed online free of cost. Some of them are as follows:

Entrepreneur Magazine – http://www.entrepreneur.com

Franchise Times Magazine – http://www.franchisetimes.com

Business Magazine – http://www.businessfranchise.com

Exhibitions, Conferences and Seminars on Franchise Business

Attending the exhibitions on franchise businesses can throw up many potential franchisee options for you. They are also an excellent platform to source key information related to franchise opportunities in your field of interest. To update yourself about the upcoming exhibitions in your town and their dates, time, venue etc., you can contact either the Franchise Direct Information Center or International Franchise Association.

3. Relevance of Your Prior Work Experience

Your experience in a particular field can be an excellent guideline to pick out the correct franchise partner/opportunity. For example, if you hold ample experience as a retail manager in a departmental store, all your knowledge about retail business management will come good in effectively running your own venture. You may also consider taking up a retail franchise outlet. In the same manner, if you are a work-from-home individual, then you can consider taking up part-time franchise options to continue operating from home. It will be profitable if you bank on your past experience in a field to enhance your career in franchise business.

4. Make a fair Assessment of Your Budgetary and Financial Constraints

This is probably the most tiresome and boring task in deciding on a franchise opportunity. In case this task seems to be Herculean one to you, you’ll be better off employing the services of an efficient financial advisor from your local bank who may assist you with chalking out an effective budgetary blueprint for your franchise business venture.

In the End, Are You Really Up For It?

Attitude

Attitude here suggests the necessary traits like pro-activeness and perseverance that are lifelines of any franchise business. You must determine if you possess the necessary positive outlook and skills to make a mark in the franchise business industry. Have you been able to cultivate the correct “attitude”?

Finances

Prior to setting up an appointment with any prospective franchise partner, you must determine whether you have the required funding for the venture? A franchisor would normally expect an upfront fee post the contract signing process, and this usually works out to 10% of the startup expenses. Ensure that you have able legal or financial help at hand to analyze all pertinent fees and accounts prior to signing the franchise contract.

All Round Abilities

What all do you bring to the table? Bank on your professional and personal skills like communication, innovation, organization, public relations, leadership, management etc. to make a success of the franchise venture.

To summarize, if followed to the letter, the above-mentioned points must lead you to the best franchise opportunities suitable for you. Though, the list is not very exhaustive by nature, we’ll outline it in the bullet point format to conclude:
- Study as much as you can about the franchise industry and source enough information before signing the franchise contract.
- Attend various franchise exhibitions and seminars to take expert opinions from the consultants who can give you valuable inputs about the franchise industry of your liking.
- Make a fair assessment about the liquidity of your assets and your net worth.
- In the end, you will have a clear idea about what type of franchise business you’d like to start and which all target companies you must approach for it.
So, What’s holding you back?!

Recently, I was a part of yet another discussion on cost of quality. It gets quite confusing for the individuals in quality business when they come across such questions related to the cost of quality. All quality enthusiasts agree in unison that quality comes free, it’s only when it is absent that company has to incur some cost. We can’t disagree with quality expert, Philip Crosby, can we? However, let’s do some brainstorming. Is this really true? When we refer to quality as something whose presence is free and absence is costly, we’re actually giving it a tangible form. In a way, we mean that quality is something that can be physically added and subtracted from our services and products. This isn’t true.

When quality is dealt with as an entity separate from operations and regarded as a cost center, we comment that “they” will never understand quality. We perceive quality as our expertise since we vociferously argue its implementation across all the business systems of an organization. But even while arguing about it that way, we’re accepting the fact that quality is capable of being left out or included in the business processes by one individual and not by another.

Quality is not an option that you can either top up your products with or not. It isn’t either an extra value added service that you can complement your offerings with a special fee attached to it. Quality must always be integrated and inter-twined with every product or service that you offer. Just like the taste of the food or texture of the cloth, it’s an inherent property that all products and services must be offered with. It’s not an entity that can be removed or added from a product/service without altering its nature. Like a food item that can either taste great or bland, a cloth type that can be comfortable with deep colors or uncomfortable with fading colors, quality too is an inherent property of a product or service.

Thus, if quality can neither be included nor excluded physically, what actually is quality? If quality is defined as an inherent component of the service or product, how does one measure it? How do we interpret quality? This is definitely a great challenge that penetrates well into the theory of business concepts and their implementation. If the present education system of our society incorporates quality as a subject taught in every school, we’d surely have a great breed of performers in all spheres of life in the years to come. Even if quality were taught more comprehensively through various mediums, we’d still be dealing with conundrum pertaining to its meaning and nature.

Quality is invisible yet very real. It is product centric and yet omnipresent. Quality isn’t a tangible thing, it’s a mere idea. Whenever anyone is taught about quality, the individual is taught mainly about its expectations and customer specifications. Usually a range of performance is defined within which the quality of work is ascertained. It is important that we graduate to novel concepts associated with quality.

Quality is all about living up to your organizational goals. If you are employed with a profit-oriented organization, your goals would be directly or indirectly related to the revenue and profit of the business. They’ll also in some way affect the shareholders, the market share, the customer satisfaction and other related parameters. Even non-profit organizations are driven by specific goals. However, they’re not necessarily commercial in nature. Though, they do focus on increasing revenues and lowering costs, their primary focus revolves around increasing the count of people they can serve. For many organizations, quality only means regularly achieving such goals. To grow their revenues and profitability, the company must produce and sell as many products/services it can, irrespective of the inherent properties of the service and products. It must also concentrate on reducing its bottom lines. To do all this in an efficient manner, the company must have excellent business systems in place. Such business systems must have clearly defined inputs, outputs and value addition parameters. It is also important for the leaders of the organization to continually engage in innovation and improvement of the operations. This is imperative to stay ahead of the competition.

Quality is in fact inherent in all such activities. It can never be viewed as a distinct activity. One cannot say that an organization has a high quality business planning process. The organization either has a planning process or it doesn’t. It is either efficient or not. An efficient plan is one that clearly outlines the expectations and the path to achieve them. The same principle holds good for the service delivery or the production system. It can’t be said to be either a quality system or not. It is either an effective system or it isn’t. An effective system contributes significantly in increasing revenues and decreasing costs whereas an ineffective system does just the opposite.

When quality is viewed separately from all these business systems, it indicates that we are yet to comprehend the nature of these systems; that such systems exist only to contribute to the organizational goals. Business systems can be only termed effective when they help us in achieving the organizational goals and ineffective when they don’t. In the event that there is scope for improvement in a system, product or service, it in no way indicates that such system/product/service lacks quality, it only means that the organizational goals are either not properly defined or have changed.

The primary task that any organization must engage in must be the identification and definition of its goals. Thereafter, a plan must be laid out to achieve those goals with the business system, products and services. If the products, services and business systems help in the attainment of the goals, they can be termed effective. They cannot be said to be lacking in quality. In case you find great consistency in achieving your organizational goals, it means that it is time to re-work them and make them more challenging. Don’t try to segregate quality from the system. It’ll only create confusion and extra work burden.

If you haven’t already done so, you can read part 1 here. 

In the last part, we finished by talking about the restaurant’s reputation and clientele base. We now move on to durability and a restaurant’s future.

Durability

This one’s for the daring lot who plan to take over a running restaurant business. You must beware of the constantly changing business conditions and be confident enough to accommodate all such regular changes. It is quite possible that the buying habits of your customers may change frequently, thus requiring you to reinvent your business time and again. It is imperative that you maintain your composure at such times and always stay on top of the trends. It is only such confidence that will make your restaurant business last a long lifetime.

Understanding Market Demands

If you wish to have the cash registers of your restaurant rolling in no time, you must do a proper research on your target market segment. It may be good idea to devise different themes for different days, derived from the cultural and spending habits of your potential customer base. The more that you’ll be able to customize the feel of your restaurant as per the sensitivities of your target client base, the more successful your restaurant venture will become. People normally feel more comfortable dining out at places that make them feel at home. Once you are able to tap onto the emotional side of your potential customers, several more will follow just by word of mouth publicity.

Scope for Expansion and the need for a Business Plan

No one can precisely predict the course that a restaurant will take post its successful takeover. In case you are a well-organized entrepreneur and have a comprehensive business plan in place, you can consider securing funds from the various funding sources. A well-defined business plan will also assist you in developing business systems and operation manuals to maintain consistency in operations. It may very well be a possibility that you set on your way to opening up a second restaurant and many more across the states in no time.

Comprehensive Examination of the Assets

Being the prospective proprietor of the restaurant, you must have complete access to the listed assets of the business. You must ensure that the claimed age of the assets on paper is in conformity with reality as well. Check for any building violations that may prove costly in the long run. The name of the business too is a type of asset. Check whether it is in line with the sensitivities of your target market segment. All such precautions can only be taken if you have a proper business plan in place that has provisions for all the required processes right from the conception till the operation stages.

It is imperative that you figure out certain important facts before finally going ahead and purchasing a restaurant. Even though restaurants are one of the most sought after business opportunities, one cannot neglect the importance of doing a before hand research before purchasing one. If the entire matter is approached in a systematic manner, you may end up being a proud owner of a popular restaurant with an already built customer goodwill.

Get behind the picture

Any restaurant that goes up for sale would definitely have some reasons behind it. A little research would reveal the real story, however, most of the times the answers are right on the surface. It may be the case that the restaurant no longer fancies the likings of customers or there may also be certain pending legal and financial issues surrounding that property.

Do a thorough check of all the accounting books

Anyone desiring to buy a restaurant at a premium value would do so to make some handsome profit. To make sure that your venture doesn’t go haywire, make it a point to put on your detective hat and have all the accounting books examined thoroughly by a reliable accountant. You definitely wouldn’t want to put your money in a venture that is already in red. An able accountant will be able to figure out the hidden expenses (if any), the payment patterns, the bank account details etc… and let you know about the financial health of the restaurant under consideration.

Is the Restaurant in the good books of its Clients and Partners?

Restaurants build their clientele mainly due their reputation. An effective way to gauge the restaurants reliability is by contacting the vendors associated with the restaurant and finding out if they get paid their dues on time. In the event their answer is negative, then that should immediately get your thinking horses rolling. When assessing the customer service levels of a restaurant there is no better way than experiencing it first hand. However, this must be done prior to your expression of interest in buying that restaurant. You can even employ a few mystery shoppers to prepare comprehensive reports for you.

It really doesn’t matter much whether you are purchasing a franchisee outlet or are planning to buy a one-of-its-kind restaurant. What’s more important is the business system underneath the existing business entity and it’s crucial elements. If the restaurant’s concept is based on some serious business initiatives, it’ll definitely pay rich dividends in the long run. Once you’ve clinched the deal, you must communicate the goals and targets for the restaurant right at the outset.

Consider this scenario – you get invited to a very important meeting. You arrive at the venue and to your surprise, you see a lot of chief executive officers of major companies at that meeting. You start to mingle, you drum up conversations and discussions. Then, your statements and opinions start to attract the attention of not only one but two (and even more) CEOs. They then discuss business with you — possible ventures and partnerships. You get excited and you begin to think of all of the advantages that this possibility would mean for your business. However, the CEOs ask for your business card and you have nothing to give. You know very well at that moment that you have lost their interest.

Do you really want that type of scenario to happen to you?

It is but good business sense to present some kind of paper, card or picture to tell the world what you are offering. This is the main function of business cards. As such it must be printed well.

As you go about your challenging task to sell, have your business cards ready for distribution. Considering the element of coincidence a classmate or a friend of some place might come along and a business opportunity is at hand.

The design and text of your business cards should say it all. Prepare your business logo and think of a non-generic font and style for the design. You maximize what the card can accommodate, front and back, but give special thought to the name of the company; what if offers; what are its features and good offerings and focus on some discounts. Naturally, don’t forget to include your full name and your contact details – include your email address and personal phone number as well – that is, if you want to be contacted during any time of the day.

One only has to look around and observe all the kinds of people and find out where they frequently go and presto! Leave your business cards there. Since it is your hope to get as many clients, talk to some would-be-customers as you give out the cards. All it takes is a smile and a nice hello and many will respond by accepting your business card. Definitely, a positive attitude will go a long way.

Never underestimate the power of the business cards in letting it do its trick to tell the market what you are selling and through it get productive returns.

The Latin translation of sponsor is “spondere” which means “to promise solemnly.” According to the dictionary, a sponsor is someone who takes responsibility for the actions or statements of another. This literally means that the sponsor liable and is accountable for something that he has sponsored—“to promise solemnly.” There are different kinds of sponsors. Most involve money. And sponsors spend a lot of them in order to bring their message across the public’s attention. The word “sponsor” itself, we see and encounter this word almost everyday, seeing this all over sporting events, internet ads and hearing over radio ads. Looking for a sponsor can be a difficult task. In this article we are going to discuss the different kinds of sponsors and their main duties in an organization.

Kinds of Sponsorships

A sponsor is an individual, a group of individuals or a company funding an event, a show or any public activity in order to present a message, service or product to the public. They will provide funds for putting up a show, a concert, a contest, etc. This assures them that they will get adequate space or airtime to promote their product or service. They usually give big bucks to get your event up and running. Ex-deals are common on this kind of sponsorship. Some companies exchange their services in replacement to the cash donations. Some provide food and other campaign materials in exchange.

The other one is what people usually get when they are newcomers in an organization, clubs or institutions. These sponsors help the individual feel welcome and provide him with information and orient him on the intricacies of the organization.

Network Marketing Schemes

Another form of sponsorship is presented in network marketing schemes. You have been invited (or sponsored) to join a networking firm by paying a certain fee. Your sponsors earn big commissions through this type of invitations. And if you work hard enough, you too will become a sponsor one day and invite more people to join the networking firm—and will in turn increase the commission of your upline. This is what makes the network marketing scheme successful and highly attractive to people.

But you have to choose carefully the firms that you want to join in. You have to take into consideration the marketability of the products they sell, the marketing tools they use, and the quality of training they provide, among others. And once you have chosen what network you want to join, you become a sponsor yourself. And if you do it persistently, the cash starts to flow right in. You earn by inviting others to join. And when they do join, you train them to invite more people to join. And they in turn will train the people they invite to invite more people. You are multiplying yourself.

And if your chosen networking company has the tools to provide you with quality training and quality products, you can be assured it will stay on for quite some time.

Have fun and keep multiplying yourself.

Small businesses depend on building relationships. This business strategy is one of the major skills that you should constantly apply with all your dealings and contacts.

Dealing with Prospects

Everyday you meet people who can be our potential customers or buyers. And sadly, these people are not even aware that your business exists. The statistics suggests that you get a hold of 1% to 3% of response rate when you carry out direct mail, door knocking or even telephoning to these cold contacts.

Meeting new potential clients can advance to “warmer contacts” if you meet them numerous times. Same goes when an existing customer provides you a direct referral. This is one business opportunity that you should never be taken for granted. Instead, you should listen to the things they need. Build relationship with them by discovering their interests. And in due course you will be comfortable discussing with them their purchasing habits.

Identifying and recognizing client’s requests are main steps needed to be done in handling customers. Second is, instructing clients the appropriate products to choose. These contacts will eventually lead and develop into so called “hot contacts”, which are ready to purchase and trust you in doing business with them.

Taking Care of Customers

Building relationships is a nonstop process between you and your customer. Keeping them informed on delivery procedures and how it goes is a plus point in customer service. And when you talk about delivery cycles and how it is progressing, nobody likes to get surprises. Assisting your customer on any delivery inconvenience and getting through the grueling tasks of delivery delays and quality issues, will establish your communication efforts with them. Thus, appreciation and concern that you have invested on them will also be valued.

Track customer’s needs after you closed a deal with them, by keeping up a sufficient communication and responding to their needs right away. Customers want value added service especially when competitors offer them discounts on volume orders.

Maintaining and having a good relationship with them can refer you to three more new interested customers that can grant you a good revenue by simply valuing the relationships with existing ones.

Building Business Relationships With Your Clients

It will take you time and effort to convert a potential customer into a buyer so building a lasting relationship with your repeat buyers can be most beneficial. Statistically speaking, it costs about 30% less to sell a product to repeat buyers than selling it to prospective customers.

By asking them what they value most about your product or service, you also obtain valuable market information that you can use to give you that competitive advantage. It will take some time to build a quality business relationship with your client. But once your customer has entrusted you with relieving their stresses and making life easier for them, they will keep coming back to you again and again.

Your Most Valuable Supporters

Your loyal customers are also your most valuable supporters. Make them feel they are part of the success of your company by informing them of your plans and activities. Doing this will help you broaden your market reach because they can recommend your company to family and friends. With these recommendations, you immediately get potential customers with less effort.

Be consistent with your product or service. Always offer your customers what they expect you to deliver. Build a good business relationship with them and you will have a valuable supporter. This is a long term plan but also the fastest way to grow your business.

For top and middle levels of management, there are skills that a manager should possess in order to carry out its performance well to the company as well as to the work group. A well-rounded manager is capable of handling the job without pressure. A good manager is one with good integrity, work ethic and communicative with work group.
These three basic skill levels of a manager are

1) Technical skills. It is the knowledge of an ability to use the processes, practices, techniques, or tools of a specialty responsibility area. There is a need for a manager to be proficient especially within the area of his or her work responsibility. Employees do expect that a manager knows everything. Make employees feel that you know what is going on and that everything is under control. A good manager should let employees know that you are on top of the situation especially when work turns out bad. You have to build their confidence too in their work by being firm in handling situation. While some managers see themselves as knowing all the technical aspects of the job, those who have lossed their managerial position came to realize that there are far more technical and knowledgeable people of the job. Thus, a good manager should continue to educate oneself towards new processes and techniques to keep up with the new breed of potential managers. Attendance to seminars and continuous reading and research would gain you new knowledge in one’s craft.

2) Human Skill. It is the ability to interact with other persons successfully. Managing people is difficult. You deal with different personalities. A good manager must know how to communicate effectively with his or her co-workers. About 99% of all companies require this skill as a quality that a manager should possess, in as much as your daily undertaking would be on dealing with co-workers. You should be able to handle problems at hand and help your employees in coming up with solutions. A harmonious working relation with your employees yields a productive output. Do not take sides and try to be neutral all the time. Try to reach out with your fellow co-workers and entertain suggestions whenever possible.

3) Conceptual. It deals with ideas and abstract relationships. It is the mental ability to view the organization as a whole and to see how the parts of the organization relate to and depend on one another. A good manager should be innovative. New innovative ideas draw formulation of new strategies towards company’s success and making a difference in the market scene.

Planning, organizing, directing and controlling remains to be a function required for a manager. These functions work hand in hand with the three basic skill levels. The principles of management might be viewed as a separate skill levels or basic duties of a manager. Whichever it may be seen as, one should keep in mind that a good manager should possess all the basic skills and still be an asset to the company.

You are always on the rush of meeting your targets.  Your time is not enough to fulfill those targets.  You begin to lose energy on your endeavors, you feel like giving up.  You begin to think of how much time you spent on networking and still you are not getting quality referrals and sales. You begin to ask yourself, what you need to do, to work less and still get quality and consistent referrals.  How you would increase your sales and profits and still maintained your strengths and passion for life.

It is not enough that your networking is on a 24/7 but it is important that you need to have a focus or a target approach; an approach or strategy that will yield positive results and tend to build soundness in work approach to your special partners. These partners are those that may offer same or free products and services to your target group or their products and services are focused on a different area that is not within your interest or strength. They should not be taken reactively but pro actively as they could help you on how you can improve your sales and marketing efforts.  Here are some of the reasons why partners should not be taken negatively but positively:

1) You need not do it alone.  You need the help of a partner who thinks like you do whether you are at home or at work.  With them you learn to realize and focus on your areas of strength, interest and passion;

2) You would be able to find solutions to problems that require hard work and little time to do.

3) With partnership you can still create a successful business or career even though you are not that so keen on sales and marketing nor in networking.

Individuals should know how to balance work/life and business.  Partnership solution has been used by many entrepreneurs to help them achieve their personal satisfactions and achieve their objective of earning profit from their business.  There are three key partnerships solutions and they are:

Yourself.  The key is for you to enter a partnership so that you will be able to discover the foundation of living.  Living is all about a life of joy and same time fulfilling your objectives in life and career.  In this case, you should create a solid foundation of your business.

Your time.  If your desire is to create a partnership you need to be pro active towards your attempt.  You need to give your time to obtain the right partners to be with.  You do need to research the characters of your potential partners.  Figure out who will be the key players in the decision making to partner. Assess on what you can offer to your partners and what makes your business different among the rest.  By giving time to study all these things you begin to know what you still need to offer or your best offer even before you get into partnership with others.

Others.  Discover whom you can serve best and vice versa.  Make a list of your prospective partners and the types of partners to seek.  Find partners who can deliver your service to areas you are weak or of no interest to be dealing.  Partners who can help you increase your sales and targets and those partners who are willing to provide support and accountability towards your business growth.

On the other hand, it is your turn to share with your partners any potential problems you anticipate. Gains and benefits you can offer to them and ask their opinion on how they see the value of your offers to them.

Feedback is vital in a partnership to work well.  How others feel about the partnership and how the partnership has made an impact to sales would be interesting topics to exchange discussion with partners.  Try to gather concerns or questions and see to it that they are properly addressed and taken cared of.  Be appreciative of one another’s effort.  It pays to be working together and achieve your ultimate goal of earning profit in the end.

Success is achieved if you try to pass the same to others. Networking is all about helping your people to succeed. The key in achieving such is to provide training to your people.

Training your people is the key in helping them grow and get motivated in their work. Training is a continuing process. What you know and have learned before may no longer be applicable in today’s business environment. More so, even if you are an expert on doing something, you still need to hone your expertise and this is through training.

As business expands it is necessary that regular training sessions be provided. Make room for everyone in your business organization to be involved in attendance to the training. The following are points of discussion you may include in preparing for the training syllabus:

Focus on your downline

You believe that training will help your downline be motivated in their work. And that’s the reason why you are conducting training. You may start by asking your participants why they join your organization and extend your help towards how you could help them to succeed in their endeavors. Motivate them on achieving their goals and set a good example to them.

Set the goals

Teach your downline to set their goals. Encourage them to share their goals and lead the discussion on how these goals can be achieved. The goals should be tangible and can be measured, setting a target date on when it should be achieved.

Work Plan

As you have set the goals, you will have to assist your downline on the action plan to be taken on achieving their goals. At this point, your downline should be working as a team, working together to find the best way to achieve their individual goals.

Demonstrate on how to handle the product

It is not enough that you tell your downline on how to increase their sales volume but the way on how to increase it should be discussed during the training. You need to give ideas on how it should be done. Participate in learning, if you don’t know how it should be done. You may ask someone in your upline to share his or her expertise on the subject matter at hand.

Recruitment

Recruiting experiences of successes and failures should be shared during the training. This is important, as there may be attendees that feel that they have failed in this area and the others may find solutions to these failures. There may also be instances that the problem at hand is new to all and there is a need to brainstorm. Brainstorming is coming up of ideas to best answer the problem. When this is done, you try to develop with your downline synergism. In synergy, you don’t just have the number of attendees let you talk, but you try to let others share their ideas, perceptions, expound their thoughts and correct misperceptions, if any. Teach your downline to participate in finding solutions.

Set a good example

Make your downline aware of how the company’s product should be presented to the market. Remind them to carry out their tasks in a professional manner. Set a good example. Be a role model to your downline.